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Chocolates in India

The Indian chocolate industry has been valued at INR 58 billion and is estimated to be worth INR 122 billion by 2019, growing at the rate of almost 16 percent a year. Milk chocolate is the most favored chocolate among Indians and factors in about 75 percent of the total chocolate sales in India. Currently, dark chocolate comes third in sales, having a market share of 9 percent.* But this is expected to grow in India with the rising awareness of health and healthy eating among Indians.

Chocolates in India - Chocolates

Indian chocolate, as we know it, has come a long way since its inception. The first one available was Cadbury, in 1947. Today, it's one of the top players in the Indian chocolate market, boasting of a 64 percent value share and 62 percent volume share. Started in Mumbai, now it is about 5.5 lakhs outlets strong. It sources milk from its own subsidiaries and cocoa from farms in Karnataka, Kerala and Tamil Nadu. Cadbury is known for its exceptional innovation, distribution and marketing. It has manufactured a variety of brands including Dairy Milk, 5 Star, Perk, Gems, Bytes, Delite and Temptations. According to Reuters, thanks to increasing demand born of better living, Cadbury Chocolates is planning to push production from 10, 000 to 16,000 tons in India.

The second biggest leader of chocolate in India is Nestle, which has introduced international brands in the market like Kit Kat and Lions, and local ones like Munch, Alpino, and Bar One, gaining about a 15 percent share in the market. Another big player in the market is Amul. Founded in 1946, it occupies about 1.5 percent of the chocolate share. Chocolate giant Mars has recently started production in India. The popular brands under it include Snickers, Galaxy, Mars, Milky Way, Skittles, M&M's and Twix. The Italian confectionary giant, Ferrero, started a production factory in Maharashtra in 2014, with a market share today of 5 percent. Some of the best brands under it are Nutella, Ferrero Rocher, Ferrero Rondnoir, Mon Cheri, and Confetteria Raffaello. Hershey's, another international chocolate giant, is looking to enter the Indian market soon as well.

Cadbury and Nestle chocolates today comprise of 90 percent of the Indian chocolate market. Some of the biggest and best brands of chocolate in India stemming from these include Cadbury's India Limited, Nestle India, Gujarat Co-operative Milk Marketing Federation, Cocoa Manufacturers and Processors Co-operative, Bar Count Lines Wafer Panned Premium, Cadbury's Dairy Milk and Variants, 5 Star Milk, Amul Milk Chocolate, Treat Park Gems, Tiffins Temptations & Celebrations, Nestle Milky Bar & Bar One.

One of the newest and best luxury chocolates, especially dark, to enter the India market is Schmitten. A premium chocolate following Swiss manufacturing processes and ingredients, it is estimated to have a firm toehold in the Indian chocolate market already.

A recent survey has estimated total chocolate sales in India at 1.6 billion dollars. With production of cocoa meeting certain hiccups, prices of chocolate are predicted to go higher in the near future. But the rise in the standard of living among Indians is expected to keep the brands alive and kicking for a long time to come.

*Source: Indian Mirror,


Chocolates, in its most basic form, was first developed by the Maya and the Aztecs. Chocolate lovers will forever be grateful, if not actually worship, the Aztec genius who first crushed fermented cacao seeds, randomly added water and chili to it, and tasted it only to discover he’d struck gold – which is not a stretch seeing that thereafter cocoa beans were used as currency – as he excitedly shared some with his friends.

Cocoa Beans - Chocolate

Chocolate, as we know it, has come a long way since then. And the desire for it has only increased when sugar was added to it, thanks to the Europeans. Most of the cocoa beans are produced in Latin America, Africa and Asia. Cocoa beans, once harvested, are peeled of their outer layer and left to ferment for a week and dried for another week. The shells are then stripped off and the cocoa nibs within are roasted and ground to produce cocoa liquor which is then used to produce cocoa powder, cocoa butter or added in chocolate dough to make chocolate bars.

Chocolate, in the beginning, was a drink which was consumed by dissolving a cake of chocolate powder in hot water or milk. We now have a fancy, creative name for it that Starbucks, Gloria Jean’s or any number of the ubiquitous coffee shops or chocolate lounges will vouch for: hot chocolate. Columbus, you should know, did something even greater than discover America – he transported cocoa beans to America and Spain, from where thanks to Spanish friars introducing it to the Spanish court, it caught on like wildfire. Joseph Fry, God bless his considerate soul, was probably the first one to mix cocoa powder, sugar and cocoa to make a paste that was then molded into what we now call a chocolate bar. He, obviously, went on to become rich and famous. Because chocolates. His factory was also the first to produce Easter eggs.

Today, because we can and because our taste buds, like children, demand novelty every other minute, we add marshmallows, caramel, whipped cream, spices, candy, herbs, honey, liquor, vanilla, nuts, fruits, cookies, cake, eggs – did I leave anything out? – to chocolate. The total consumption of chocolate worldwide is about 7.2 million tons per year and, thankfully, chocolate has numerous health benefits. It is known to reduce risk of stroke, increase blood circulation, reduce cholesterol, improve insulin sensitivity, enhance mood and energy, aid weight loss, and reduce memory loss among other things.

We, at Insity, provide you an online shopping portal for chocolate, this superfood if we may, in varying shapes, sizes, brands and flavors. Gift yourself (or a friend) a treat to treasure – we are just a click away.